VIAKEL ARAUJO

MARKETING COORDINATOR

Detail-oriented and creative music professional with experience in brand partnerships, A&R, publishing, and digital marketing.

Skilled in project coordination, executive support, campaign ideation, and catalog management.

A&R & Creative Development: Experience scouting talent, supporting song camps, and coordinating sessions between artists, writers, and producers.

Music Licensing & Administration: Skilled in song registrations, rights verification, and catalog management across platforms like Tango and Arrow.

Digital & Influencer Marketing: Hands-on experience executing campaigns, trend research, and creator collaborations across TikTok, Instagram, and YouTube.

E-Commerce & Project Coordination: Proficient in managing product listings, Amazon sales, inventory tracking, and cross-team communication for creative launches.

A&R & Creative Development: Experience scouting talent, supporting song camps, and coordinating sessions between artists, writers, and producers.

Music Licensing & Administration: Skilled in song registrations, rights verification, and catalog management across platforms like Tango and Arrow.

Digital & Influencer Marketing: Hands-on experience executing campaigns, trend research, and creator collaborations across TikTok, Instagram, and YouTube.

E-Commerce & Project Coordination: Proficient in managing product listings, Amazon sales, inventory tracking, and cross-team communication for creative launches.

A&R & Creative Development: Experience scouting talent, supporting song camps, and coordinating sessions between artists, writers, and producers.

Music Licensing & Administration: Skilled in song registrations, rights verification, and catalog management across platforms like Tango and Arrow.

Digital & Influencer Marketing: Hands-on experience executing campaigns, trend research, and creator collaborations across TikTok, Instagram, and YouTube.

E-Commerce & Project Coordination: Proficient in managing product listings, Amazon sales, inventory tracking, and cross-team communication for creative launches.

A&R & Creative Development: Experience scouting talent, supporting song camps, and coordinating sessions between artists, writers, and producers.

Music Licensing & Administration: Skilled in song registrations, rights verification, and catalog management across platforms like Tango and Arrow.

Digital & Influencer Marketing: Hands-on experience executing campaigns, trend research, and creator collaborations across TikTok, Instagram, and YouTube.

E-Commerce & Project Coordination: Proficient in managing product listings, Amazon sales, inventory tracking, and cross-team communication for creative launches.

October 2024 – Present

Esthmar

Support creative and eCommerce operations by managing product listings, inventory, and performance tracking across platforms including Amazon.
Assist in planning and executing influencer and digital campaigns for artists and brand partners, coordinating outreach to creators, and culturally aligned pages.
Develop campaign briefs and visual assets aligned with artist identity, tone, and audience engagement goals.
Track social and music trends across TikTok, Instagram, and YouTube to identify creator collaboration opportunities.
Coordinate campaign logistics including product mailings, launch schedules, and content approvals.
Collaborate with design, marketing, and production teams to align creative direction and maintain brand consistency across all touchpoints.

January 2025 – April 2025

Warner Chappell Music

Attended weekly A&R meetings and departmental song sessions, supporting creative and administrative processes.
Assisted in covering studio sessions for the A&R team’s artist roster, reviewing demo submissions, and tracking project progress.
Contributed to the planning and coordination of Fresco Sounds 2025, a multi-day song camp connecting writers, producers, and artists across regions.
Supported session logistics and communication between songwriters, publishers, engineers, and studio managers.
Processed over 100 song registrations and rights verifications, ensuring licensing accuracy and proper catalog management.
Researched and pitched sync opportunities, helping expand the creative pipeline for LATAM songwriters.
Developed regional A&R and brand partnership decks that secured placements and collaboration opportunities.

May 2024 – February 2025

Grass Fed Music

Assisted in executing influencer marketing campaigns for emerging artists, coordinating outreach to TikTok creators, meme accounts, and trend-focused pages.
Researched and tracked viral trends in hip-hop, indie, and Latin spaces to inform digital rollout strategies.
Scouted and researched new artist, songwriter, and producer talent through streaming platforms and social discovery tools.
Managed and scheduled meetings, showcases, and calendars for the A&R and marketing teams.
Provided support with phones, expense reports, travel coordination, and studio bookings.
Helped create campaign briefs and rollout plans that aligned with artist tone, story, and audience engagement style.
Monitored influencer content performance using social insights and analytics dashboards to measure reach and engagement.

August 2022 – May 2023

WDNA 88.9FM

Operated PTZ (Pan-Tilt-Zoom) cameras, , audio systems, and lighting for 30+ live broadcasts, maintaining professional production standards for 10,000+ weekly listeners.
Coordinated between artists and producers to streamline rehearsals and execution, reducing technical delays by 30%.
Hosted and produced a radio segment, conducting an artist interview that increased listener engagement.