My Portfolio
PARTNERSHIPS: MOCK PROJECT
Glass Effect
Lip Liner &
Gloss Duo
In the Eye
of the Storm
Eyeshadow
Palette
Eye Palette ft. limited-edition
eyeshadow shades
Potential
Superticious
Pretty & Witty
Wi$h Li$t
Sweat & Tears
The Show
This concept imagines the dream collab fans have been waiting for: Taylor Swift and her long-time friend, Selena Gomez’s, Rare Beauty. Through research, I found that both fanbases share a love for self-expression, confidence, and embracing your real self, making the partnership feel natural and exciting. Life of a Showgirl captures the mix of glam and vulnerability that comes with performing, the campaign blends vintage showgirl vibes with modern pop energy.
We Prep
ESTHMAR: BRANDING, ADVERTISING, PAID MEDIA.
Creative assets were designed to create Esthmar’s look and highlight its focus on quality skincare. The project included designing clean, minimal visuals that reflect the brand’s commitment to high-quality, ingredient-focused skincare. From product photography edits to educational content, focused on creating an elegant, trustworthy aesthetic that communicates science-backed skincare in a simple, accessible way.
Design Method:
The visuals were built around soft yet fun tones, balanced layouts, and clear typography to reflect Esthmar’s calm and refined brand style. Each piece was created to feel modern and consistent across digital and product materials.
SHABIBZ 'FOREIGN BOY' ALBUM ROLLOUT
While working at Grass Fed Music, I had the opportunity to work with the artist Shabibz on the rollout of his debut album, Foreign Boy. Our campaign leaned into his Lebanese roots and the “foreign boy” concept to highlight his unique identity and story. I contributed to developing creative marketing strategies that included paid ads, humorous social media videos, and targeted playlist and press outreach across music platforms and publications to build visibility and excitement around his first major release.
Shabibz
Content Ideation & TREND RESEARCH for ARTISTS
During my time at Grass Fed Music, I worked on influencer and PR outreach, trend research, and content ideation for over 10 independent artists. Every week, I came up with around 25-30 creative ideas, from rollout strategies to social media concepts, tailored to each artist’s vibe and audience. It taught me how to think fast, stay on top of trends, and bring fresh, engaging ideas that actually connect with fans.
ADRI TORRON 'CALENTITO' RELEASE PARTY
I had the opportunity of designing various release assets for Adri Torron, a Dominican Latin rising artist signed with Warner Music Latina, including the “Me Quiero Más” drop invitation and the props and menus for her “Calentito” release party. Every element was inspired by her lyrics, turning her words into playful visual concepts that fans could connect with. The overall design approach was fun, vibrant, and true to her personality, creating an immersive experience that brought her music to life.
I had the opportunity of designing various release assets for Adri Torron, a Dominican Latin rising artist signed with Warner Music Latina, including the “Me Quiero Más” drop invitation and the props and menus for her “Calentito” release party. Every element was inspired by her lyrics, turning her words into playful visual concepts that fans could connect with. The overall design approach was fun, vibrant, and true to her personality, creating an immersive experience that brought her music to life.
I had the opportunity of designing various release assets for Adri Torron, a Dominican Latin rising artist signed with Warner Music Latina, including the “Me Quiero Más” drop invitation and the props and menus for her “Calentito” release party. Every element was inspired by her lyrics, turning her words into playful visual concepts that fans could connect with. The overall design approach was fun, vibrant, and true to her personality, creating an immersive experience that brought her music to life.
HARRY STYLES 'LOVE ON TOUR' POSTERS + MOCKUPS
